Sponsor our events

Why sponsor?

We've been organising events in the community for many years and are always keen to grow and improve our offering. Our programme features a range of diverse activities and runs throughout the year. In 2023, it includes:

  • Coronation of His Majesty King Charles III : Saturday 6 and Sunday 7 May
  • Armed Forces Day: Saturday 24 June
  • Halloween: Sunday 29 October

In the first hour of the 2022 ‘Platinum Party in the Park’, Gadebridge welcomed more than 2,750 residents and the numbers only increased throughout the event. Similar numbers were seen at our  Armed Forces Day and Halloween celebrations.

Hemel Hempstead alone is home to more than 103,000 residents. Sponsorship offers businesses a unique marketing opportunity to reach a wider audience.

Benefits of sponsorship

Our sponsorship packages can deliver the following benefits:

  • Brand visibility: increased brand exposure through the event itself, event advertising, and media coverage
  • Consumer perception: customers form positive opinions when businesses are tied to high-profile events, as it connects you with being reputable and community focused. Research from the Event Marketing Institute found that 74 per cent of consumers are more likely to buy products after exposure to a branded event marketing experience
  • Enhance your company’s role in the community by helping to support and grow community events 
  • Build your reputation in the borough, increasing your visibility and attracting new customers and sales opportunities
  • Strengthen customer relationships through public interaction and on-site activities, which will make the community more involved with your brand. 

Social media followers

  • Facebook: 11,000
  • Twitter: 10,000
  • LinkedIn: 4,500
  • Instagram: 1,370
  • LoyalFree app: 36,971 interactions in the borough
  • Business newsletter: 2,500 businesses
  • Dacorum Life (residents' magazine): 63,000 homes
  • Digital Dacorum Life (weekly): 12,500 subscribers

Types of sponsorship and cost

Expand all

  • Headline sponsor

    Cost

    £7,000 plus VAT

    What you get

    • Exclusive to one sponsor
    • Acknowledgement as a Headline sponsor pre-event and post-event
    • Logo featured as Headline sponsor in the pocket programme
    • Logo to appear on our website events page as sponsor (exclusive to Headline, Platinum and Gold sponsors)
    • Sponsor’s logo to appear on the LoyalFree App event page (exclusive to Headline, Platinum and Gold sponsors)
    • One full colour advertisement in the pocket programme (position subject to availability)
    • One promotional flyer drop (subject to flyer being provided by sponsor)
    • Sponsor’s logo featured in all event marketing in lead-up to event
    • Two vinyl banners set up by ‘main stage’ exclusive to the Headline sponsor
    • Thank you to sponsor on our social media channels pre-event and post-event
    • Printed A5 advert in Dacorum Life (which is delivered to all households in the borough) pre or post-event
    • Advertisement in our Business Bulletin (online), sent to more than 2,500 businesses in Dacorum.
    • Eight VIP tickets or area with a complimentary drink per person
  • Platinum sponsor

    Cost

    £5,000 plus VAT

    What you get

    • Limited to three sponsors
    • Acknowledgement as a Platinum sponsor pre-event and post-event
    • Logo as Platinum sponsor in the pocket programme
    • Logo to appear on our website events page as sponsor (exclusive to Headline, Platinum and Gold sponsors)
    • Sponsor’s logo to appear on the Loyal FreeApp event page (exclusive to Headline, Platinum and Gold sponsors)
    • One full colour advertisement, per sponsor, in the pocket programme (position subject to availability)
    • One promotional flyer at information point (subject to flyer being provided by sponsor)
    • Sponsor’s logo featured in all event marketing in lead up to event
    • Vinyl banner at entrance of the event (provided by sponsor) exclusive to Platinum sponsors
    • Advertisement in our Business Bulletin (online), sent to more than 2,500 businesses in Dacorum
    • Thank you to sponsor on our social media channels pre-event and post-event
    • Six VIP tickets or area with a complimentary drink per person.
  • Gold sponsor

    Cost 

    £3,000 plus VAT

    What you get

    • Limited to five sponsors
    • Acknowledgement as a Gold sponsor at pre-event and post-event
    • Logo as Gold sponsor featured in the pocket programme (exclusive to Headline, Platinum and Gold sponsors)
    • Logo to appear on our website events page as sponsor (exclusive to Headline, Platinum and Gold sponsors)
    • Flyers available at information desk (subject to flyer being provided by sponsor)
    • Sponsor’s logo featured in all event marketing in lead up to event
    • Thank you to sponsor on our social media channels pre-event and post-event
    • Six VIP tickets or area with a complimentary drink per person.
  • Silver sponsor

    Cost

    £1,000 plus VAT

    What you get

    • Limited to five sponsors
    • Acknowledgement as a Gold sponsor at pre-event and post-event
    • Logo as Gold sponsor featured in the pocket programme (exclusive to Headline, Platinum and Gold sponsors)
    • Logo to appear on our website events page as sponsor (exclusive to Headline, Platinum and Gold sponsors)
    • Flyers available at information desk (subject to flyer being provided by sponsor)
    • Sponsor’s logo featured in all event marketing in lead-up to event
    • Thank you to sponsor on our social media channels pre-event and post-event
    • Six VIP tickets or area with a complimentary drink per person.

Contact us

If you would like more information or to discuss sponsoring an event, please email our Events Officer (danielle.bulpit@dacorum.gov.uk) or our Communications team (communications@dacorum.gov.uk).