Egg-cellent augmented reality Easter Egg Hunt comes to Hemel Old Town

Promotional poster for LoyalFree augmented reality Easter Egg Hunt 2023, taking place between 31 March and 16 April

We've partnered with Hemel Old Town Traders Association (HOTTA) and the LoyalFree App to launch an exciting Easter Egg Hunt like no other, running from 31 March to 16 April 2023. The free family-friendly trail is set to revolutionise the traditional Easter Egg Hunt with the use of augmented reality technology. It’s a family-friendly experience that’s sure to delight people of all ages.

Participants can explore Hemel Old Town High Street to hunt for ‘eggstra-ordinary’ Easter eggs hidden at various locations. By simply finding the posters and scanning the AR markers using their smartphone camera, participants can witness an Easter egg appearing right before their eyes!

Complete the trail by finding all of the eggs and scanning each marker by 16 April to be entered into a prize draw for a chance to win a voucher, which can be redeemed against a number of outlets on Old Town High Street.

We encourage all participants to share photos of their Easter adventure on social media using the hashtag #LFEGGHUNT. It’s a great way to show off your egg-hunting skills and connect with other participants in the area.

LoyalFree’s Partnerships Manager, Sophie Carrick, said: “We are thrilled to bring a unique and exciting Easter Egg Hunt experience to Hemel Old Town. With augmented reality technology, we’re taking the traditional Easter Egg Hunt to a whole new level, creating an eggstra-special adventure for all ages to enjoy.” 

HOTTA’s Chairman, Brian Green, said: “We are very excited to offer this amazing Easter Egg Hunt through the traders of the Old Town, using new augmented technology linked to the shops via the LoyalFree App. Good luck to everyone and enjoy this unique adventure.”

James Doe, our Strategic Director (Place), said: “We are delighted to continue supporting our local high streets with the LoyalFree app, and hope that residents and visitors enjoy all that the local area has to offer."

Participating in the trail is easy. Download the free LoyalFree App and head to the trails section for more information.