News

We've teamed up with the University of Hertfordshire and Hertfordshire Growth Hub for Ideas Fest - a unique and dynamic event focused on business, innovation, and community.

A selection of local businesses, supported by the three organisations have been selected to showcase their business offering at the two-day festival, which takes place on 12 and 13 September 2024 at Pendley Manor, Tring. In addition, Hertfordshire business owners and residents will benefit from an exclusive 60 per cent discount on tickets.

What is Ideas Fest?

Ideas Fest combines the vibrancy of a music festival with the insights of a leading business conference. Set against a backdrop of live music, street food, bars, and interactive workshops, Ideas Fest offers a platform for entrepreneurs, professionals and innovators to connect and share ideas in a relaxed and inspiring environment.

Line-up of speakers

This year’s Ideas Fest boasts a line-up of some of the most influential names in business, including the founders of:

• CALM – The number one mental health app, known for its innovative approach to mental well-being
• YO! Sushi – Pioneers of conveyor belt sushi dining in the UK
• Grenade – Creators of one of the world’s leading sports nutrition products.
• Clearco – Revolutionising funding for startups and entrepreneurs.
• Dr PAWPAW – Renowned for their multi-purpose balm.
• New Covent Garden Soup Company – The brand that transformed the soup market.

The speakers will share their stories, insights, and strategies, making this a must-attend event for anyone interested in business and innovation.

Exclusive discount for Hertfordshire residents

Thanks to the partnership between us, the University of Hertfordshire and Hertfordshire Growth Hub, 250 part-sponsored tickets are available to Hertfordshire residents at a 60 per cent discount.

With limited tickets available, residents and businesses are encouraged to secure their spots quickly. To purchase tickets at the discounted rate, please visit Ideas Fest quoting the promotional code DacorumVIP.

Cllr Sheron Wilkie, our Portfolio Holder for Place, said: “We are excited to support this initiative, which not only showcases some of the brightest minds in business but will deliver a high-calibre event accessible to our community. We are pleased to be a part of the event and look forward to seeing people there.”

Yanina Aubrey-Gimenez, Head of Business and Entrepreneurship at the University of Hertfordshire, said: “We are delighted to partner with Ideas Fest to bring this incredible opportunity to the Hertfordshire community. This event aligns well with our commitment to fostering innovation, providing opportunities and supporting local businesses.”

Liza Armstrong, Head of Service at Hertfordshire Growth Hub, said: “We are delighted that some of the exciting local businesses that we support will have the opportunity to exhibit and showcase their products and services. The festival presents a valuable opportunity for Hertfordshire’s inspiring business leaders to connect and elevate their business.”

For more information and to secure tickets, please visit the Ideas Fest website.