Dacorum's Den

Dacorum's Den

Organised by Dacorum Borough Council and supported by local sponsors, Dacorum’s Den is our business grant scheme, based on the popular TV show, which gives budding local entrepreneurs the chance to apply for up to £1,000 to grow and develop a business idea. The scheme is open to all small businesses in Dacorum who have a turnover of less than £250,000 and employ fewer than 15 people.

Since it was launched in 2012, over £90,000 has been invested in business growth.

Coronavirus (COVID-19)

Due to the coronavirus (COVID-19) pandemic, the scheme has been postponed until further notice. A new date will be published as soon as the situation becomes clearer. 

2019 winners

VAP Games - awarded £1,500

VAP games is an exciting and innovative games company specialising in combining virtual/digital gaming with traditional board and card games. The idea is to modernise the family gaming concept with the incorporation of current technology and social media trends. The grant will be used to fund a funky video marketing campaign.

Castaway Cottage - awarded £1,500

This independent, family owned and run company is the brainchild of a 12-year-old Asperger's sufferer and produces handmade bath bombs, wax melts, candles and soaps. The grant will be used to purchase a bath bomb press, which will aid faster productivity to meet growing demand.

The Home County Candle Co - awarded £1,500

This luxury home fragrance brand features a range of hand-poured, beautifully scented soy candles and reed diffusers. Inspired by the Home County it is named after, each collection has its own unique fragrance - for example, the Hertfordshire range is scented with woodland bluebells and jasmine. Using the grant to purchase a specialised wax melter will increase manufacturing capabilities by 800 per cent.

Song Writing 4 Kids - awarded £1,500

This unique online music education tool (for children aged between eight and 13 years) teaches all the essential music symbols, how to read and write music and how to write a melody to song lyrics. The grant will be used to improve online presence through the website and social media.

Phoenix Entertainment - awarded £2,000

Phoenix Entertainment provide bespoke entertainment packages for the community and corporate sector. Acts include fire shows, stilt walking, magical costumes and themed characters, bringing life to events in a family friendly way. The grant will be used to bring its offering right up to date with the purchase of two pairs of Pixel Poi LEDs that display customisable graphics.

Big Head Content - awarded £2,000

Big Head Content was created to help clients craft innovative and engaging video content to market their business. The company designs and produces videos to enable organisations to increase sales, brand awareness, product explanation or internal communications in an effective and memorable way. The grant will be used to help purchase a second iMac with the aim of doubling productivity, so it can serve more clients.

Email updates

Do you know of a small, Dacorum-based business that could benefit from a grant of up to £1,000? Then sign up to our Dacorum Business Update e-newsletter to be kept informed of key dates and other interesting information. Email business@dacorum.gov.uk for more details.